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CONNECT. INFLUENCE. INSPIRE.

Bringing brands to life through the art of communications

Your go-to communications freelancer

Welcome! I’m freelance PR and content professional, Krystal Carter. Companies I work with find me thorough, results-driven – and if you’ll excuse the self-promotion – pretty darn good. This is why I’ve spent the past decade sharing stories on behalf of global brands and emerging start ups. I specialize in technology, medtech and tourism.

See My Work

Services and expertise

Let’s work together to increase your brand’s profile, engage with your target audience and drive conversions with the right combination of these services.

Media Relations

Krystal Carter shows her media relations skill with a shot from filming Innovation Nation

Publicity is not only about having the right contacts but also about creating and uncovering compelling stories.

Influencer Marketing

Communications pro, Krystal Carter shows her digital influencer skills with a result from a Tourism Toronto holiday campaign

Everyone has a blog but not everyone is a blogger. Find and engage with the right influencers for your audience.

Content Creation

Communications pro, Krystal Carter shows her content creation skill with a screengrab of a blog post she wrote

From developing a content strategy to copywriting and video creation, I can handle all your content needs.

Corporate Communications

Corporate communications is represented with a screenshot from a leadership video Krystal filmed with a Toronto start up

Let’s position your organization as a leader amongst employees, investors and partners.

Social Media

Screengrab with famed actor Mena Massoud as part of a social media partnership Krystal organized with Disney Canada

Engage with your audience with an organic social media strategy and community management.

Special Events

Invitation from a media launch that Krystal organized on behalf of Visit California

Specializing in small corporate events like leadership retreats, communications forums and media launches.

Brands I’ve worked with

Don’t just take my word for it

Elisabeth Bottomly's headshot as she explains why Krystal is the best communications freelancer in Toronto

“Efficient, positive, and true to her word, Krystal is a pleasure to work with. Krystal has been one of the most outstanding professionals in her field to work with; an excellent communicator who is consistent, clear, and organized, I am always confident when working with her.”

Elisabeth Bottomley, Marketing and Recruitment Manager
The Distillery Restaurants Corp.
Natalie Poissant's headshot as she explains why Krystal is Toronto's top communications freelancer

“Krystal is a highly capable and experienced Public Relations professional. She is a driven individual whose passion shows in the quality of her work and track record of consistently exceeding her goals.”

Natalie Poissant, Senior Marketing Manager
Tourism Toronto

Reach out

Let’s connect so I can learn more about you, your audience and your objectives. I respond within one business day.